Warming Up Cold Outreach - Creative ways to get prospects to open up
Firstsales' weekly newsletter series! Firstsales Weekly Digest Edition #6
Cold outreach can feel like shouting into the void. Your emails vanish into the prospect's inbox, never to be seen again. But it doesn't have to be this way. With the right creative strategies, you can warm up those cold contacts and get them to open up.
Let's heat things up with some outreach science. Studies show 80% of email success comes down to the subject line. That means crafting compelling, clickable subject lines is priority #1.
So what makes a great subject line? Specificity. Urgency. Relevance. Curiosity. Identify the prospect's needs and speak directly to how you can help. For example: "Generating more leads in the dental industry" tells the prospect you understand their goals.
Another trick is to use the prospect's name in the subject line. People instinctively pay more attention when they see their own name. For extra warmth, add in a personal detail like "Hope your conference went well, Mary".
Now you've indicated you did your research on them.
To generate urgency, try subject lines like "Ending soon: Access to beta test results". The potential fear of missing out can entice prospects to open your email.
You can also prompt curiosity with subject lines like "The one metric you're underestimating". This hints you have exclusive insight the prospect will want to learn more about.
Just remember - no spammy gimmicks or misleading claims. Your subject line should represent the value you plan to deliver.
Now let's get crafty with your outreach templates. The opening of your email needs to demonstrate immediate relevance, just like your subject line. Call out the prospect's pain points or goals to show you get where they're coming from.
Sprinkle in what I call "verbal nodding" - phrases like "I hear you", "That makes total sense". This builds rapport by validating their perspective.
Next, transition into the meat of your message. Explain exactly how your solution addresses the needs you called out earlier. Here's where you can showcase your expertise.
To wrap up, close with a clear call to action. Give them specific next steps to schedule a meeting, request a demo, or try your product for free.
I have one final creative strategy that warms up cold outreach - the follow up. Don't view one unanswered email as the end of the road. Studies show it takes 4-5 follow-ups to spark engagement.
Each follow up should offer new value, like an industry report or case study. Avoid repeating yourself verbatim or you risk sounding robotic.
Warming up cold outreach is part art, part science.
Take an inventive, personalized approach, deliver consistent value, and those prospects will open up in no time.
We specialize in creative outreach campaigns at Firstsales.io - schedule a demo today and let's connect!
Best Regards,
Udit Goenka
Founder & CEO, Firstsales.io